You can view multiple different metrics produced based on your data. All data collected before midnight UTC is factored in. Any subscription changes that took place today will be included in tomorrow's graph.
Be default you are served graphs in monthly resolution. If you want to see your data in weekly resolution just add weekly to Probe command, like this:
/probe new mrr weekly
/probe churn weekly
MRR
MRR stands for Monthly Recurring Revenue. It is all of your recurring revenue earned during a month.
Run /probe mrr
New MRR
It is all newly acquired recurring revenue during a month. New customers are contributing to this metric increase. Renewals are NOT counted in this metric.
Run /probe new mrr
MRR Movements
There are four changes to your MRR that we register and display.
1. Churn
Total amount of recurring revenue lost from customers leaving your product.
2. Contraction
Total amount of recurring revenue lost from customers downgrading and paying less for your product.
3. Expansion
Total amount of recurring revenue gained from customers upgrading and paying more for your product.
4. Renewal
Total amount of recurring revenue gained from customers coming back to you. Customers that previously churned and purchased your product again are counted in this category.
Probe shows those MRR movements on one graph.
Run /probe expansion or /probe contraction or /probe renewals
Churn Net
Your Churn Net is expressed as:
Churn Net = Renewal + Expansion - Contraction - Churn
Run /probe churn net
New MRR Net
Your New MRR Net is expressed as:
New MRR Net = New MRR - Churn Net
Run /probe new mrr net
Churn Rate
Your Churn Rate is expressed as a percentage of:
Churn Rate = Churn / MRR at beginning of month
Run /probe churn rate
Churn Net Rate
Your Churn Net Rate is expressed as a percentage of:
Churn Net Rate = Churn Net / MRR at beginning of month
Run /probe churn net rate
